The Tigers Twitter feed, which has more than 22,000 followers, is a popular destination for supporters to interact with the club, players and supporters.
Thousands of fans linked up with @LeicesterTigers for the Aviva Premiership Final and came together under the #Tigersfamily hashtag. They were able to send the team good luck messages and tweets, share their stories and photos of the day and to take part in our Tiger Spy game for the journey to Twickenham.
Now Tigers have been recognised in the 2012 Social Brands 100, which ranked the club 10th in brands on Twitter. Tigers are in good company alongside the likes of BBC (6), Motorola (8) and MTV UK (9).
Tigers were also ranked highly on Facebook, where the club came 10th for supporters’ engagement with our posts. Musical instrument maker Gibson (6) and publishers Penguin UK (8) also ranked highly.
More than 55,000 supporters like Tigers on Facebook, where they can share their views, photos and videos and get involved with fellow fans.
The popularity of the Official Leicester Tigers Facebook pages was underlined recently when a photo was posted of a knitted Martin Castrogiovanni doll created by fan Val Moore. It became an internet sensation and Val received requests from across the world for Castro dolls and copies of the pattern, which she hopes to make available to support the Matt Hampson Foundation.
The Social Brands 100 also ranked Tigers’ YouTube and Google+ pages as well the official club website.
Overall, Tigers finished 33rd in the Social Brands 100, which was topped by smoothie maker Innocent. Tigers were the second highest ranked sports club after football’s Premier League champions Manchester City.
The list also included the likes of Cadbury (=7), Ford (=24), BBC and Blackberry (=45), Dell (59), Orange (71) and Google (81).
The full report and Social Brands 100 is available by clicking here
