The deal takes effect immediately and continues through to the end of the 2015/16 season.
Aside from the rights to manage the club’s official ticket exchange, the deal also gives StubHub pitch-side marketing, a presence on the club website and other marketing channels including social media and CRM channels, access to VIP experiences and a number of promotional player appearances.
This will be the fifth high profile sporting partnership signed by StubHub since its UK launch in March 2012 and will allow Leicester Tigers season ticket holders to list tickets for home games and sell to other fans – with no price floors or caps.
Nick Harford, Director of Partnerships, International for StubHub said: “We are delighted to be partnering with Leicester Tigers and look forward to working together to offer fans access to some of the most exciting games in Aviva Premiership and Heineken Cup rugby.
“As with all our partnerships we aim to offer fans a best in class service where they can buy and sell tickets safely and securely and help support their club by keeping the stadium full.”
Simon Cohen, CEO of Leicester Tigers, added: “We’re very aware that missing matches is a key issue for our season ticket holders, and this partnership will allow them to recognise great value by offering their seat for sale for matches they are unable to attend.
“StubHub’s superior technological platform, its relentless focus on the fan and its track record for quality customer service made it the obvious choice for us.
“Our fans are at the heart of everything we do as a club and we know that StubHub will take good care of them.”
Visit StubHub! online at www.stubhub.co.uk
