Asda and nine of its suppliers including Red Bull, Dove Men+ Care and Kerry Foods entered teams in the event at the home of Leicester Tigers.
They were raising money and awareness for male cancer charity Orchid.
The sevens tournament, which was won by Asda, was followed by a gala charity dinner and auction held in the Premiership Suite in the Caterpillar Stand at Welford Road.
World Cup winner and Lions scrum-half Matt Dawson was the guest speaker at the dinner, which was hosted by Tigers legend Matt Poole.
The auction lots included a private box for 12 people at the O2 in London to watch Michael Buble, four places to watch Spanish football giants Real Madrid at their Bernabau Stadium and the chance to join Manchester United on the club’s golf day.
Through supplier and colleagues support Asda raised £201,790 for Orchid, which is a fifth of Orchid’s fundraising target for 2013.
More information about conference and events opportunities at Welford Road is available from the conference and events team on 0116 2171 280 or at www.leicestertigers.com
