Leicester Tigers are pleased to announce that Jaffa have joined the club as Official Fruit Partner, from the 2023/23 season onwards.
They join the club as Official Partners of Leicester Tigers, the women's programme and the wheelchair programme and their logo will feature on the upcoming 2023/24 kit, on the right sleeve of Jersey.
The move comes as part of a pair of sporting partnerships for the firm, as Jaffa are also partnering with British Gymnastics, meaning we could see some collaboration between the two organisations (we'd love to see Dan Cole have a go on the parallel bars!).
Not only will they feature on the new kit but Jaffa will also be providing a new half time activation, the Jaffa Zorb race for fans to take part on the pitch at Mattioli Woods Welford Road on match days.
Speaking about the new partnership, Leicester Tigers Chief Revenue Officer Mark Davies said: “We are thrilled to be partnering with Jaffa and are excited to welcome one the UK’s leading fruit brands.”
“Through the partnership we will be delivering #JaffaJoy to Leicester Tigers supporters and promise some fun new partnership activations to take part in. We are looking forward to seeing the partnership flourish over the coming seasons.”
Rachel Hancox, Jaffa Representative, added "We are really excited to be working with Leicester Tigers as their official fruit partner. The Jaffa brand has long been aligned with elite sports and this partnership continues the tradition and promotion of healthy eating alongside an active lifestyle".