Joules | Leicester Tigers
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Proud supporters of Leicester Tigers

Where Style Meets Sportsmanship

Established in 1989 by Tom Joule, Joules is now one of Britain’s best-loved family lifestyle brands. Joules delights in making clothing, footwear, accessories and homeware more exciting, by turning the ordinary into the extraordinary.

Based in Market Harborough, Leicestershire (where it has been since day one) Joules is proud to be part of the fabric of the East Midlands and proud supporters of the Leicester Tigers.

Joules have always put Rugby Union as part of the brand story with its affiliations going back to Tom’s love of the sport since his school days.  We’re very much looking forward to supporting Leicester Tigers in the months ahead – and now it’s not just going to be from the touchlines.

Visit to discover the latest collection.