Peter has spent his 34-year career in retailing and held management roles at Currys and ASDA before joining Holland & Barrett in 1990.

He has held several positions at the company, including in retail operations, acquisitions, property, marketing and buying.

He became commercial director in 1998 and managing director in 2003, assuming the position of CEO in October 2008. Peter has been an avid supporter of Leicester Tigers for many years.