Tigers have teamed up with Leicestershire brewery Everards to offer fans the chance to book their seats for the coming season at their local.
Gemma Bould, Tigers marketing executive, said: “Tigers and Everards have a long association of working together and this is the latest step which we hope will benefit Tigers fans and Everards customers.
“What better way to secure your match ticket to see the current English champions than over a drink at your local?”
As well as tickets, fans will be able to pick up information and join the Tigers Birthday Draw at the pubs. The Birthday Draw is the club’s lottery which helps raise funds for the Academy with £100 every weekday and a monthly star prize on offer for just £1 a week.
Licensees signed up to the initiative as they enjoyed a unique day at Oval Park watching Tigers train and getting players’ autographs and photos.
Erika Hardy, Everards marketing manager, said: “Everards pubs are the place to go if you want to find out about Tigers and get match tickets.
“Our licensees have been to the training ground to watch Tigers train, to find out about the relationship between Everards and Tigers and to see how they can get involved with their pubs and their customers.
“The response has been really good. We have a lot of Tigers fans going to our pubs and we think it will be really popular with Everards customers.”
Landlord Adrian Pearson will sell tickets to Tigers games from his pub, the Barley Mow in Cosgrove, Northamptonshire.
He said: “I will be selling tickets for matches and probably organising coaches, particularly when Tigers play Northampton Saints.”
Adrian became a fan of Tigers after his pub was one of the resting places during Walk4Matt, the 110 mile walk staged at the end of last season from Rugby to Twickenham for Matt Hampson.
He said: “It was great to be involved in the walk and to see the good side that you don’t see in other sports.”
Joan Weaver is the landlady at the Free Trade Inn in Sileby and a Tigers season ticket holder in the new Caterpillar Stand.
She said: “I will be putting posters up in my pub and selling tickets.
“I am really looking forward to the new season and to the new stand. It will be great.”
The pubs signed up so far are Barley Mow in Cosgrove, Northamptonshire; Birch Tree in Coalville; Crown Inn in Melton Mowbray; Crows Nest in Leicester; Elephant and Castle in Thurlaston; Free Trade Inn in Sileby; Hearty Goodfellow in Southwell, Nottinghamshire; New Inn in Enderby; Railway Inn in Ratby; Richard III in Leicester; Rose and Crown in Farndon and Three Nuns in Loughborough.
More information on Everards is available at www.everards.co.uk/home
