fourfive, a nutrition and wellness brand loved by athletes and those leading an active lifestyle, has today been confirmed as the official 2021/22 Leicester Tigers Wellness Nutrition Supplier, providing the club with a range of athlete-ready vitamins and premium wellness products.
In 2018, international rugby players Dom Day and George Kruis turned a changing-room idea into a passion. fourfive had one goal in mind – to create trusted premium quality wellness products for anyone who leads an active lifestyle. Just three years on, fourfive's products can be found in leading retailers including Boots, Next and Amazon. fourfive is now turning its focus to partnering with a selected group of the very best professional clubs across a range of sports.
This is the second recent partnership announcement fourfive has made as it looks to build momentum and continue its growth strategy to shake up the wellness market.
Commenting on the partnership, co-founder Dom Day said: “We have built one of the UK’s leading wellness brands in just under three years. Our goal is to give everyone, from professional athletes to those who live an active lifestyle, access to the best wellness products available on the market.”
Fellow co-founder George Kruis added: “As a professional athlete, what goes into my body matters and that’s why we created fourfive. Our products have been developed for maximum efficient absorption, with only the best ingredients. We are delighted to welcome Tigers to the growing number of clubs that believe as passionately about what we are doing as we do.”
Simon Wallis, Leicester Tigers nutritionist said: “fourfive's products are formulated to the highest specification, specifically targeted at those leading a demanding active lifestyle such as our players at Leicester Tigers,
“With the length of our season, the players’ bodies are under extreme stress and so we are very excited to be partnering with fourfive as the official wellness supplement provider to support the growing needs of our players."
Mark Davies, head of business development at Tigers, added: “fourfive really impressed us with its quality of products and ambition. We’re really pleased to welcome fourfive as a wellness partner of Leicester Tigers.”
For more information, visit www.fourfive.com.