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Holland & Barrett kick off Leicester Tigers sponsorship

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The UK's biggest health-food retailer, Holland & Barrett, has announced a three-year partnership with Leicester Tigers.

The deal was officially announced at the first home game of the new Aviva Premiership Rugby season on Saturday, where supporters were welcomed into the newly-unveiled Holland & Barrett Stand to witness Tigers’ 37-27 victory over Exeter Chiefs.

The Holland & Barrett Stand (formerly the Crumbie Stand) has been revamped for the 2010/11 season as part of the partnership which also sees Holland & Barrett provide nutrition and health products to the first team.

Saturday’s unveiling featured reigning ‘Miss Leicester’ Elkie Parmar, and giant Holland & Barrett mascots who were on hand to giveaway free healthy snacks to fans.

Holland & Barrett’s chief executive, Peter Aldis, said: “As a Tigers fan and Leicester resident, I’m excited and proud to support my local club.

“Both Holland & Barrett and the Tigers share a common goal in reaching peak health and fitness, and we look forward to fuelling the team and the fans towards another successful campaign.”

Peter Tom CBE, Leicester Tigers’ executive chairman, said: “We welcome Holland & Barrett on board at Welford Road. In the times we live in, everybody is becoming increasingly more aware of the value of a healthy lifestyle and Holland & Barrett can help us get that message across. It is a thriving, well-known name and we look forward to a long and successful relationship.”

Holland & Barrett has more than 80 years' experience in the health supplement industry, offering an unparalleled range of natural health, food and sports nutrition products, as well as a commitment to quality goods at exceptional value. Holland & Barrett stores are a familiar sight in almost every major city and town across the United Kingdom and Ireland, with the company’s 600th store set to open in October 2010. For more information see www.hollandandbarrett.com