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Joules become Tigers' official casual wear partner

Leicester Tigers will welcome British lifestyle brand, Joules as their official casual wear partner for the 2019/20 season. 

Following a successful first year of the partnership last season, the extended deal will see the Midland-based lifestyle brand continue as one of Tigers’ associate partners for the upcoming season with exclusive discounts and offers across Joules ranges for supporters. 

Founded in Market Harborough in 1989, Joules has become renowned for its contemporary country clothing, offering timeless style for all of the family to enjoy the great outdoors or cosy indoors. With a focus on creating collections that will stand the test of time and with plans to remain firmly put in Market Harborough, the brand is the perfect partner for casual wear. 

Joules’ casual wear ensemble, styled exclusively for the Leicester Tigers team, includes the Laundered Oxford white shirt, Laundered navy chinos, Jarvis crew neck jumper in soft red and Parker leather trainers in navy, all of which will be worn by the team when making player appearances throughout the season.  

Fans should keep an eye out over the coming weeks for a behind the scenes look at this year’s photo shoot before the start of the 2019/20 campaign. The likes of senior players; Tom Youngs, Jonny May, Telusa Veainu, Ben Youngs, Guy Thompson, Greg Bateman and David Denton all jumped to social media for the launch of last year’s partnership. 

Andrea Pinchen, chief operating officer at Leicester Tigers, added: “Leicester Tigers and Joules have forged a fantastic relationship from many of the current players fans of the Joules brand before the partnership started last season.

“We are delighted to continue with our Tigers ethos in building partnerships with locally-started businesses in and around Leicester and Leicestershire.”

Tom Joule, founder and chief brand officer of Joules, added: “We’re incredibly proud to be part of the fabric of the East Midlands and avid followers of the Leicester Tigers. We’re looking forward to bringing our classic style to the team and supporting them in the season ahead.”