Tigers in the Park is based in Nelson Mandela Park opposite the stadium, with lots of attractions and activities in the build-up to kick-off. Entry to Tigers In The Park is free.
Ultm8 Warrior are running a free obstacle course challenge for kids with prizes to be won for the best times (see YouTube clip here).
The acoustic sounds of Chris Armson have been added to the main stage live music line-up alongside headliners Funk Soul Brother and The Atlantics.
Other attractions include a fun zone with jungle agility run and bungee run inflatable; rugby skills in the sports zone; and a circus workshop. Fans will also be able to see some of the work of the Tigers cartoonist at his stand.
And you could win VIP tickets to The O2 with StubHub, the Tigers official marketplace, by taking on the Speed Pass Challenge.
The Red Arrows, the RAF Aerobatic Team, are also scheduled to fly over Welford Road at 1.25pm to celebrate the start of the new campaign.
Match tickets for Tigers against Worcester Warriors are on sale now from the Tigers ticket office. Call in at Welford Road, phone 0844 856 1880 (open 8.30am-5pm Friday, 9am-5pm Saturday and from 9am Sunday) or book match tickets online by clicking here.