Fans of Tigers' club partner Everards beer have helped to helped raise £1,400 for local charity New Dawn, New Day by getting behind Everards limited edition beer suffragette.
Suffragette was brought to the bar back in November in honour of all Suffragettes and in particular, Leicester’s prominent suffragette Alice Hawkins.
It honours the story of Alice Hawkins a famous local suffragette, who lived most of her life in Leicester. Her story is a tremendous account of one woman’s fight for the most basic of human rights – the right to vote. She was imprisoned five times in all her struggle, and the Everards beer celebrates Alice’s strong determined character and fighting spirit.
Commemorating 100 years of the suffragette movement, Everards Suffragette beer is a bold pale ale with a strong hop flavour and aroma.
The limited-edition beer from Everards, was launched at an exclusive event at the Knight and Garter, overlooked by a statue of Alice. The event celebrated the brave story of Alice, and shared plans for many celebrations across Leicestershire including this wonderful beer.
The beer was so popular it sold out and has been requested by business owners and customers to make a return!
Everards head of marketing, Erika Hardy said: “We are delighted that we can hand over a cheque to Sara to take back to the team at New Dawn New Day for £1,400. We often look to support local charities with our limited edition beers where relevant, and it was actually Councillor Adam Clarke that nominated New Dawn New Day as a charity we could support. The charity empowers women to reach for a future they chose, a bit like Alice was trying to do!”
New Dawn New Day is a charity that is helping women change their lives for the better. Women from all over the county access the many services provided to help with things such as domestic abuse, drugs and alcohol, poverty and debt, mental and physical health.
Sara Swire, CEO at New Dawn New Day explained: It was an honour to be associated with the celebrations around the Suffragettes and Alice Hawkins, and we really thank Deputy City Mayor Councillor Clarke for nominating us. We are really proud to be at the front of people’s minds for the fight for women. The money raised through people enjoying Suffragette in Everards pubs will help us to continue vital work with local women.”
Find out more information by visiting www.ndnd.org.uk
Everards will also be supporting the upcoming Leicester Tigers Pub Quiz at Welford Road on Tuesday, February 19 as fans are invited to take on Tigers players and compete for top spot.
Places are filling fast, with teams of up to 10 people, so book your team's spot today via the link below or call the Tigers Ticket Office on 0116 319 8888 (option 2).