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Mattioli Woods Welford Road rebrand underway

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Work has been going on behind the scenes at the home of Leicester Tigers as the club prepares Mattioli Woods Welford Road for the season opener of the 2020/21 season. 

Tigers welcome Gloucester Rugby on Saturday, November 21 (3.00pm) in Round 1 of the Premiership Rugby campaign, with matches still being played behind closed doors in line with Covid-19 restrictions.

The club announced the rebrand of Tigers 127 year old ground thanks to the investment of long-standing club partner Mattiolli Woods in a five-year deal.

The partnership marks the first time that the club has offered naming rights to the stadium in a commercial deal with ‘the decision to keep the ‘Welford Road’ name alongside the partnership one that Mattioli Woods and the club felt was important, retaining the traditions of the club.’

Running until the end of the 2024/25 season, the Leicester-founded wealth management firm have been a partner of the club since 2016.

Over the last few weeks, signage, branding and a new-look dugout have all been renovated as part of the partnership, with much of the assets displaying Mattioli Woods red company colours.

Take a look below. 

Mattioli Woods Welford Road
The famous dugouts are now a distinctive red with Mattioli Woods colours
Mattioli Woods Welford Road
New seating takes stage in the new look dugouts.
Mattioli Woods Welford Road
The company's branding will appear along the pitchside banners as well as of part of the club's banner sponsorship.
Mattioli Woods Welford Road
You can't miss the Ticket Collection point now, as it stands out with its bold red branding.