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Premiership Rugby toast Singha beer

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Premiership Rugby today announced a new official partnership with Singha Beer, which confirms the premium Thai lager as the new title sponsor of the Premiership Rugby 7s Series.At a formal ceremony in Bangkok the new deal was sealed establishing the Singha Premiership Rugby 7s Series, which will run for the next three years, starting this summer.   The Singha Premiership Rugby 7s Series  will be broadcast live on BT Sport. It is the only 7s tournament contested by all 12 Premiership Rugby clubs.   Singha Beer will be available at Welford Road and the other 11 Premiership Rugby Clubs throughout the Aviva Premiership season and will be prominent throughout the Singha Premiership Rugby 7s Series this summer.   Dominic Hayes, Premiership Rugby commercial director, said: "We are delighted to welcome another world-class brand into the Premiership Rugby family.   “We look forward to developing the Singha Premiership Rugby 7s Series and forging a long term successful partnership.”   Piti Bhirombhakdi, managing director of Singha Corporation Ltd, said: "Through this partnership with Premiership Rugby, Singha Corporation aims to further promote the Singha brand throughout the UK   “We share similar values – courageous and strong in character and we are confident that this is the beginning of an exciting and successful partnership between Premiership Rugby and Singha for years to come.”   Dates and venues for the Singha Premiership Rugby 7s Series will be announced this week. Keep an eye on the Tigers website for details.