A new Friday evening summer 7s series, this takes place during July and August, with Leicester Tigers hosting the northern leg on July 23.
The innovative tournament, which will involve all 12 Premiership clubs, aims to attract a new audience to the game and create an exciting opportunity for existing fans to watch their favourite clubs during the summer.
The winners and runners-up in each of the three regional events go through to the finals which will take place on Friday, August 6. The venue for the final will be confirmed shortly.
There will be six games each evening and, in accordance with IRB Regulations, each match will consist of two seven-minute halves with a two-minute half-time.
Ticket details for the Welford Road leg will be announced shortly.
Games start at 7.30pm and finish by 10pm, and will include music and entertainment, making each event an exciting summer evening out for families.
There will be prize money for the winner of each regional event as well as for the overall winner.
Roger Thompson, Head of UK J P Morgan Asset Management, said: "The Premiership Rugby Sevens is a hugely exciting development. It's intelligent, fast and furious, a tremendous game to watch. We intend to do all we can to open up rugby sevens to as wide an audience as possible."
Jon Varney, commercial director of Premiership Rugby, said: "The J P Morgan Asset Management Premiership Rugby 7s Series is a fantastic opportunity for fans to see some high-octane running rugby entertainment and experience the party atmosphere of sevens combined with the quality of Premiership Rugby talent on a Friday evening in the summer."
ESPN will be providing live and exclusive coverage of the series.
J P Morgan Asset Management Premiership Rugby 7s Series:
Friday July 16, Group A, Twickenham Stoop: Harlequins, Saracens, London Irish, London Wasps
Friday July 23, Group B Welford Road: Leicester Tigers, Leeds Carnegie, Newcastle Falcons, Sale Sharks
Friday July 30, Group C Franklin's Gardens: Northampton Saints, Bath Rugby, Exeter Chiefs, Gloucester Rugby
Friday August 6, Venue tbc: J P Morgan Asset Management Premiership Rugby 7s Series Finals
