The department store will join the family of sponsors with Tigers for the coming season.
The sponsorship deal will involve local promotions throughout the John Lewis Leicester store and at Tigers’ Welford Road home with billboard advertising and special promotional events taking place at both venues.
Amanda Dammers, managing director at John Lewis Leicester, said: “The Tigers play such an important role in the lives of local people and the community in Leicester, which is very much a reflection of our way of doing business. We felt that the partnership with the Tigers was a perfect match for us, and we are very excited to be involved in this new venture.”
Leicester Tigers managing director David Clayton said: “We are delighted to team up with John Lewis Leicester for the coming season.
“John Lewis is one of the country’s flagship retailers and is a major player on the high street. It is one of the biggest and best loved consumer brands, with a strong local identity here in Leicester, and we very much look forward to a successful partnership.”
