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Yakult announce renewed partnership with Tigers

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Leicester Tigers are pleased to confirm Yakult’s continuing partnership with the club, after initially linking up with the club in 2021, before first renewing their deal ahead of the 2022/23 season.

Yakult, the ‘friendly bacteria’ brand will continue to support the players’ health and wellbeing as an Associate Partner of Leicester Tigers this season.

As part of the partnership, Leicester Tigers players will continue drinking their daily Yakult to increase the bacteria in the gut.

Each bottle contains 20 billion of Yakult’s friendly bacteria, proven to reach the gut alive, while the product is available in over 40 countries and regions worldwide and enjoyed by millions of people around the world every day.

Speaking about the renewal, Leicester Tigers Chief Revenue Officer Mark Davies said: "We are thrilled to announce that Yakult have extended their partnership with the club.

"The players really enjoy Yakult and we look forward to working with them during the upcoming season."

Kevin Mansell, National Sales Manager at Yakult UK & Ireland, said: ‘’Yakult is proud to partner with organisations such as Leicester Tigers, that recognise the importance of a balanced diet and lifestyle, and the role of gut health in supporting overall wellbeing.

"We will be providing the team with their daily Yakult while cheering them on. We wish the team a successful season.’’

Yakult has been investigating gut bacteria for over 85 years and believes that happiness and overall wellbeing start in the gut. Simply enjoying a daily bottle of Yakult is an easy and delicious way to support a balanced lifestyle throughout the rugby season and beyond.

  • Yakult Original is the iconic fermented milk drink which has a hint of vanilla and lemon flavours.
  • Yakult Balance contains vitamin D** which supports immunity and normal bone & muscle function.
  • Yakult Plus is rich in vitamin C*** which supports immunity and helps lower fatigue. It also contains fibre that feed the bacteria in the gut. Cheers to that!

Yakult is available from major stockists nationwide, including Tesco, Asda, Sainsbury’s, Morrisons, Waitrose, Ocado, Milk & More and Booths.