Leicester Tigers can announce Actiph Water as the latest Associate Partner to join the club.
Founded by seven-time Guinness World Record holder and ultra-endurance athlete, Jamie Douglas-Hamilton, Actiph Water is Europe's first and leading alkaline ionised water.
Actiph uses Shropshire spring water and adds a unique blend of electrolytes and minerals, which is then ionised to a pH of 9+, producing a smooth, clean tasting alkaline water.
As part of the partnership, Actiph will benefit from a number of advertising opportunities with the club, alongside a number of digital activations for supporters to get involved with.
A Leicester Tigers Associate Partnership package offers an entry-level and flexible solution for businesses to support the club and mix-and-match their business goals.
Mark Davies, head of business development at Leicester Tigers, said: “Actiph are a young brand, making waves and inspiring athletes to reach their potential, recognising the benefits of Alkaline Ionised Water.
“We’re looking forward to working with Actiph to broaden their reach and help them grow as a brand.”
Jamie Douglas-Hamilton, founder of Actiph, added: “Actiph’s mission is to encourage and enable people to lead active, boundless lives and achieve more than they ever thought possible. Leicester Tigers have achieved more than most in their rich history and have been synonymous with excellence in rugby for season after season.
"We look forward to supporting the club as they continue to operate at the pinnacle of the sport and, in doing so, hope to inspire players and fans from grassroots to professional level to prioritise hydration as they strive to be the best versions of themselves on and off the field.”
Find out more about Actiph by visiting actiphwater.com
The support of each of the club’s partners throughout the pandemic has been even more vital at a time when matchday and stadium revenues have been halted.
The commitment of partners allows Tigers to resource not only the playing squad but also continue its important role in the community.