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Andrea plays prominent role in driving Tigers forward

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March 8 is International Women’s Day, and Premiership Rugby has turned the focus on a number of women playing leading roles in professional rugby, including Andrea Pinchen, commercial director at Leicester Tigers.

Andrea arrived at Welford Road in 2004 as a part of the ticket office team after 11 years with Emirates and has enjoyed a variety of roles at the club, being appointed commercial manager in 2012 and joining the board of directors in September 2014.

“I was driving with chairman Peter Tom somewhere many years ago and I said to him I wanted to get on to the board of the Tigers,” Andrea says.

“I wanted to make a change and input into decisions, and felt I could add value. I said this is my ambition and drive and want I wanted, so what did I need to do? He said that he would be happy to help, advise and would work with me towards it but that he couldn’t make any promises, it was in my hands.

“There are strong characters on the board, which is great for the club, but they always listen to everyone equally and I enjoy it. It’s great to be able to have an input and future-proofing the club..

“It’s a great honour to do that and humbling to help ensure it’s here for many years to come.”

Andrea is the first of five inspirational women that Premiership Rugby are featuring to celebrate International Women’s Day.

The journey to the board at one of Premiership Rugby’s biggest clubs has not been a simple one and on International Women’s Day, she explained how she has worked her way up through the ranks at Welford Road, gaining a vast amount of experience and expertise along the way.

Andrea added: “I am from Leicester and everyone has heard of Leicester Tigers, it’s a great club, massively successful with great traditions and history.

“I had finished my career at Emirates and I wanted to stay in leadership and management, and an opportunity came up at Tigers to be the ticket sales manager.

“I was promoted to corporate sales and managed the team there, then went into sponsorship and marketing.

“I’ve been supported all the way through my progress by a very strong and successful chairman, members of the board and CEO.

“The ethos and values that are in the playing side have come across to the commercial side – the expectations are very high on the players and equally high off the pitch.

“I find it a challenge like any good position, but it’s massively rewarding and I like that expectation on me that we need to do well, drive forwards and grow.”