Aviva has teamed up with the University of Bath and the research team will be travelling to Welford Road for the sold-out match on December 3 to collect data from 15 supporters from each club.
Tests will include heart rate monitoring throughout the match, noise levels in the ground, and salivary tests to measure hormone release – all of which will be incorporated into the university’s ‘passion equation’.
At the end of the season, results will be compiled into the Aviva Premiership’s Passion League Table which will settle the debate once and for all.
Gloucester fans celebrated a 177-129 ‘passion score’ victory as well as a win over local rivals Bath in the first match to be tested meaning the bar has been set for rival fans.
Fans from Leicester Tigers and Northampton Saints can get involved and represent their club by emailing [email protected] along with their name, age, address and mobile phone number. Fans will be selected and invited to represent their club when the teams clash at Welford Road.
Richard Cockerill, Tigers director of rugby, said: “It will be an incredible atmosphere in front of a sell-out 24,000 at Welford Road with two top quality teams going head to head. The Leicester fans have always given us great support and they create a special welcome on matchday at Welford Road.
“Aviva’s experiment is fascinating and I’m sure everyone connected with the Tigers will be confident of showing their true levels of passion in this test.”