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Award nomination for Tigers ticket partners

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Leicester Tigers' ticket partners Advanced Business Solutions (Advanced) were finalists at the Sports Technology Awards 2016.

Advanced were selected in the ‘best technology for commercial returns’ category for the success of their ticketing technology at Welford Road.
Tigers have worked with Advanced since 2008 when the Aviva Premiership club chose their ecommerce platform TALENT to handle all ticketing and online purchasing requirements.
Tigers has excelled at using the fan data held within TALENT Sport to gain a single view of the club’s supporters and use this insight to deliver an innovative digital engagement strategy. Tigers were also one of the first sports clubs using Advanced’s software to introduce a fully mobile responsive functionality within TALENT Sport, which together has helped to deliver over £1 million in online sales.
Chris Rose, Tigers head of brand, said: “Our ethos is to give our fans a digital cuddle. To do this, we have used the supporter data held within TALENT Sport to gain insight into each individual fan to create a more personalised and ‘sticky’ experience online when purchasing.
“We learnt that our rugby fans like to engage on Facebook, Twitter and increasingly Vine, so we use these channels to reach them. In addition, since introducing a mobile responsive service, wherever fans are, on whatever device, they can purchase tickets using TALENT Sport and it intuitively knows their favourite seat, holds payment details and purchasing history to prompt them with relevant offers, ensuring it is easy, quick and simple to buy.”
Mark Dewell, managing director at Advanced Business Solutions (Ticketing), says “Becoming a finalist for ‘best technology for commercial returns’ category is testament to our partnership and joint achievements with Leicester Tigers.
“This is an excellent example of how clubs are using our technology to adapt to the digital era and unlock the commercial value of every fan.
“Tigers has led the way in maximising the use of social media to understand and drive engagement with their ‘digital fans’, and we’re delighted the club has achieved such value from increased online revenue, while delivering a great experience for their fans.”
The Sports Technology Awards celebrate the vital role that technology plays in sports. They reward the most exciting and innovative brands operating in the sports industry and awards represent an international mark of excellence. Judges are leading, international figures from sport and technology, representing every facet of the industry.