Valeo Snack Foods will be the club’s official number patch partner, which will see Fox’s Glacier Mints brand the number patch on the Home shirt and crisp product Manomasa brand the Change shirt for the season.
Valeo Snack Foods is an Irish multinational producer of branded food and beverage products. The company has a portfolio of more than 50 international food brands which are sold across 90 countries globally.
The company acquired Big Bear Confectionary, famous for its Fox’s brand of sweets which saw members of the Leicester Tigers squad take part in a test of the senses in last season’s HEAD-TO-HEAD series.
Mark Davies, head of business development at Leicester Tigers, said: “After working closely together for five years now, we are delighted to continue our relationship with Fox’s and the wider Valeo Family by having them on the playing shirts as our Official Number Patch partner.
"We can't wait to show and work with a number of the Valeo brands as part of this extended partnership.”
The club’s 2021/22 playing kits will be unveiled to supporters on Wednesday, July 21 via the official Leicester Tigers app and will be available online and in-store from noon on Thursday, July 22..
Keep an eye on the club’s website and social media pages throughout the day.