At the recent Leicester Tigers vs. Exeter Chiefs match, 130 Breedon staff members took over the Breedon stand to celebrate the new stand branding. The Breedon Stand was rebranded by Club partner Dragon Signs.
Breedon branded the once South stand, now Breedon stand in 2018. The UK’s largest independent construction materials group, whose head offices are based in North Leicestershire, have been an official partner for England’s most successful rugby club for the past seven seasons. The Breedon Stand is the stadium’s oldest stand and accommodates 8,500 supporters split between bench seating and terrace standing.