Tigers prop Dan Cole was among the England players who helped launch Get Up For England with O2, which will see up to 50,000 free England Rugby Breakfast Packs delivered to fans this autumn.
When Martin Johnson’s men fly to New Zealand in September, fans in the UK are faced with the prospect of early morning starts in order to catch each game live on TV.
To help bleary-eyed supporters get up and ready for the action, England sponsors O2 have created special England Rugby Breakfast Packs.
The packs, which contain specially created Pieminister Breakfast Pies*, Greene King IPA beers, an England flag and a message from the team, will be delivered to homes during the tournament.
The England squad launched the packs with a bake-off at their Pennyhill Park training base where they tried their hand at making a pie of their own with the help of TV food expert Gregg Wallace.
“I love rugby and food is my life,” says Wallace, host of BBC's Masterchef. “Breakfast is the most important meal of the day. Given the time differences with the games in New Zealand, it’s also the one where fans will be getting up out of bed, having a bite to eat and watching the action together.
“I’ll be one of the many thousands to Get Up for England this autumn. I think we’ve got a great chance this year.”
Fans on O2 can be in with a chance of getting their hands on an England Rugby Breakfast Pack by visiting www.GetUpForEngland.co.uk or texting PIE to 2020** Each entry is also automatically submitted into a draw to win a once in a lifetime trip to New Zealand to have breakfast with the England team.