Representatives from the English, Scottish and Welsh clubs who qualified for European rugby this season were at the Sky Studios in Isleworth, London for Monday’s launch event.
It was also attended by sponsors and television, radio and press journalists and photographers, and involved a series of photo shoots and interviews for Cockerill and Murphy.
Visit the Official Leicester Tigers Facebook pages for some behind the scenes photos of the launch event.
Tigers kick off their Heineken Cup campaign away to Toulouse, the four-time Heineken Cup winners and defending French Top 14 champions, on Sunday, October 14.
The first Heineken Cup fixture at Welford Road is against Ospreys, the defending RaboDirect Pro 12 champions, on Sunday, October 21 (kick-off 3pm). Match tickets are available now on 0844 856 1880, online by clicking here or from the Welford Road ticket office. All Heineken Cup group games are included on a Tigers season ticket.
The 2013 finals of the Amlin Challenge Cup and Heineken Cup will take place in Dublin on the 17/18 May with the European kick-off scheduled for Thursday, 11 October.