Leicester Tigers is delighted to announce it has teamed up with Paris fashion house Eden Park to become the club’s Formalwear Partner, which includes dressing both the Men’s and Women’s squads.
Eden Park kicked off in 1987 when Franck Mesnel and Eric Blanc, two Rugby internationals playing for one of the world’s most prestigious multi-sports clubs – the Racing Club de France – established a high-end clothes brand.
Combining their creative and offbeat spirits, they produced a brand whose codes and inspiration find their origin in a story as extraordinary as it is authentic.
Driven by their love of paradox and attention to detail, Franck Mesnel and Eric Blanc created a genuine Eden Park style, the legitimate icon of which is the Rugby jersey in all its shapes and forms.
Eden Park have previously partnered with England Rugby.
Speaking about the new partnership, Leicester Tigers Chief Revenue Officer Mark Davies said: “It’s great to welcome Eden Park to the Tigers Family. We share the same values and are certain our players and supporters will be excited by this partnership.”
“We are extremely proud they chosen their next partnership within rugby to be with Leicester Tigers, showing the value the club can bring to anyone looking to connect with the sporting audience.
“We look forward to take this next step with them and immersing them in our club.”
Co-founder of Eden Park, Franck Mesnel added: “This new partnership with Leicester Tigers, the current Gallagher Premiership Champions, brings Eden Park back to the centre of English rugby and will support the continuous retails’ development across the country.
“We are very proud that the players, coaches, and staff of this illustrious club are becoming brand ambassadors in England and will be wearing the pink bow tie label.”
To find out more about Eden Park clothing please click here.