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Final hits TV screens around the world

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The Aviva Premiership Rugby Final will be screened in more than 100 territories around the world.

The news comes as Premiership Rugby announced the renewal of their international rights agency relationship with Pitch International.

The new agreement running through until the 2015/16 season will see Pitch International represent Premiership Rugby's international television rights in all markets outside of the UK and Ireland as English rugby union embarks on a golden era for the sport.

"We couldn't have signed this new deal at a better time," said Dominic Hayes, Premiership Rugby's commercial director.

"The Aviva Premiership Rugby Final is one of the most eagerly-awaited club matches of all time. And the fact that it will be seen in more than 100 territories, across the world, tells you that the English club game is developing a following around the world.

"Within two years we'll see a Rugby World Cup in England and the following year rugby union will make a long-awaited return to the Olympics.”

International broadcasters carrying the Final include:
ESPN Sur in Argentina, Brazil and throughout Latin America
Fox Soccer Plus in USA
Sky Italia in Italy
Canal+ in France
SuperSport in South Africa
Sony Six in India
Sky Sports in New Zealand
Setanta in Australia and South East Asia.

Today’s announcement comes two months before Aviva Premiership Rugby and the J.P. Morgan Premiership Rugby 7s make their debuts on the new BT Sport channels in a deal worth up to £152million.

"The new deal with Pitch will see us work much more closely with them and our broadcasters to build on this and we are well set to consolidate Premiership Rugby's position as the world's foremost domestic rugby competition," Hayes added.

"Crucially the new deal ensures an increase in revenue and exposure. We know that Pitch are committed to building the Premiership Rugby brand around the world.”

Jonathan Rogers, Managing Director, from Pitch International said: “The Aviva Premiership is, undoubtedly, one of the most exciting competitions in world rugby featuring some of the game’s greatest players.

“Over nearly ten years we’ve worked closely with Premiership Rugby in building international broadcast coverage of this prestigious property - culminating in this year's Final being enjoyed by rugby fans in more than 100 territories around the world.

“We are very excited at having the opportunity to continue this partnership and look forward to working with them in exploring a range of compelling opportunities over the next three years.”

In addition to the worldwide coverage the match is being shown live in the UK on ESPN.