Leicester Tigers and payment solutions provider Global Payments will continue their commercial partnership in a new deal.
The Leicestershire-based international payment and commerce tech experts joined the #TigersFamily back in 2017 and have since supported a community healthy schools programme alongside sponsoring the club’s end of season Corporate Touch Tournament.
In a direction that we will see the company focus on widening their brand, they will now feature on the clubs home and change playing shorts alongside broader coverage opportunities.
A community-focussed partnership saw the company front the Healthy Schools programme, which reached more than 6,000 primary school pupils each year across Leicester and Leicestershire.
With classroom activities, workbooks and activities outside of PE lessons, the programme provided a foundation for the club to expand its community reach as well as put Global Payments front and centre.
In light of the current Covid-19 pandemic and government restrictions around schooling, the new partnership will see Tigers and Global Payments focus on its payment solutions and products for the wider Tigers fanbase around the world.
Leicester Tigers chief executive officer Andrea Pinchen spoke of the announcement saying: “Being city centre neighbours, we’re proud to be able to continue our partnership with Global Payments. We have close partnerships with a number of Leicester-based businesses who are each outstanding in their field, and is something that the club champions through a number of initiatives.
“This new deal will provide even more branding opportunities for both parties as we continue to work together.”
Find out more about Global Payments and their products by visiting www.globalpaymentsinc.com
The support of each of the club’s partners throughout the pandemic has been even more vital at a time when matchday and stadium revenues have been halted.
The commitment of partners allows Tigers to resource not only the playing squad but also continue its important role in the community.
