‘Rewards for Life’ is being piloted across 40 selected stores in the Midlands, Yorkshire and Lancashire including Leicester, Hinckley, Loughborough, Market Harborough and Melton Mowbray.
The programme is free for customers to sign up to and will offer four points for every £1 spent in store, online and via direct mail. The points will be turned into coupons which customers can then spend in store on products of their choice.
The Rewards for Life programme is part of Holland & Barrett’s ongoing commitment to prioritise its customers with 2011 being highlighted as the business’ ‘Year of the Customer’. Click here for more details
Phil Geary, NBTY Europe’s group marketing director, the parent company of Holland & Barrett, said: “The loyalty programme is fundamental in working towards meeting our customers’ needs and rewarding them for shopping with Holland & Barrett.
“This is an exciting time for Holland & Barrett and this launch demonstrates our commitment to customer service and works towards achieving our objectives and vision for the future of the company.”
As well as sponsoring the newly branded Holland & Barrett Stand at Welford Road this season, Holland & Barrett provide nutrition and health products to the first-team. For more information, visit www.hollandandbarrett.com