The partnership, which runs from today until the end of the 2012-13 season, comes after their successful first year sponsorship of the J.P. Morgan Asset Management Premiership Rugby 7s Series, a summer 7s tournament involving the 12 Premiership Rugby clubs.
As part of the new partnership J.P. Morgan Asset Management will receive a host of commercial rights including the sponsorship of a ground breaking new grassroots 7s cup for under 14s called The J.P. Morgan Asset Management Premiership Rugby 7s Cup.
The partnership also sees the continued sponsorship through to 2013 of the J.P. Morgan Asset Management Premiership Rugby 7s Series.
Jon Varney, commercial director at Premiership Rugby, said: “J.P. Morgan Asset Management has proved to be a fantastic sponsor and supporter of our new Premiership Rugby 7s tournament which has given fans the opportunity to see some fast running rugby entertainment and experience the party atmosphere of 7s combined with the quality of Premiership Rugby talent on four Fridays in the summer.
"We’re really pleased that J.P. Morgan Asset Management has now decided to extend their sponsorship and their commitment to the domestic game to become a central partner of the Premiership Rugby clubs.
"In addition, a new tournament, the new J.P. Morgan Asset Management Premiership Rugby 7s Cup, will be the first time that the Premiership Rugby clubs have been involved in hosting junior 7s festivals, giving valuable experience to the grassroots end of the 7s game.”
Roger Thompson, head of UK, J.P. Morgan Asset Management, said: “We’re delighted to be furthering our relationship with Premiership Rugby after the success of last year’s inaugural J.P. Morgan Asset Management Premiership Rugby 7s Series. We believe that our extended partnership not only strengthens our involvement with sevens rugby in the UK but also acts as a platform to engage with rugby fans.
"As a company we’re committed to supporting rugby at all levels so are delighted to be sponsoring the J.P. Morgan Asset Management Premiership Rugby 7s Cup. We understand the importance of investing in new talent and hope to see some future Olympic rugby 7s players emerging."