Land Rover owners attending the Welford Road fixture were treated to exclusive hospitality on production of their Land Rover key.
Supporters received a free gourmet burger and a drink in the first Premiership Rugby visit of its type by Land Rover
A spokesman said: “It is a huge match for the supporters, there is a sell-out crowd and it’s exciting to be here!”
Land Rover plan to continue the initiative at other Premiership Rugby grounds during the season. For more information on Land Rover’s partnership with Premiership Rugby click here