Premiership Rugby has renewed its partnership with Land Rover as Official Vehicle Partner and further cementing the brand’s commitment to supporting rugby at all levels.
The relationship began in 2002 and Land Rover’s support of grassroots rugby is typified through the Land Rover Premiership Rugby Cup, a national series of festivals for under-11 and under-12 teams. So far, Land Rover has helped more than 100,000 youngsters discover rugby through these annual events.
Land Rover will continue to provide each of the 12 Premiership clubs’ community departments with a Land Rover Discovery vehicle to help deliver crucial work to aid the development of domestic rugby. During the previous 16 years, Land Rover has provided more than 190 vehicles, covering more than two million miles around the country to ensure community rugby gets the support it needs.
Mark Brittain, chief commercial officer at Premiership Rugby, said: "Land Rover is a hugely important member of the Premiership Rugby family. The brand’s contribution to rugby cannot be understated, so to extend our partnership is something everyone is incredibly excited about.
"Over the years, Land Rover has set the standard in helping people engage with rugby, and now more than ever, the brand’s experience and passion for this will prove invaluable."
The renewal of its partnership will take Land Rover up to more than two decades of heritage in UK rugby. Understanding and sharing the core values that run through the sport is at the heart of Land Rover’s commitment to rugby. As the rugby community navigates its journey across uncertain terrain, Land Rover will use its partnerships to celebrate these values and help bring fans closer to the sport, to ensure that people never stop discovering rugby.
Anthony Bradbury, marketing director of Jaguar Land Rover, UK said: "Land Rover is proud to continue its partnership with Premiership Rugby and the renewal clearly demonstrates our commitment to the game at all levels in the UK, from grassroots to elite.
"To have helped over 100,000 youngsters discover rugby through the Land Rover Premiership Rugby Cup is something we are all very proud of, and grassroots rugby will continue to be an area which Land Rover champions, as it is where the values of the sport are fostered.”