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Legend Lloyd pitches secrets to business success

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Leicester Tigers legend Leon Lloyd has joined business leaders to share his story of life after sport at a special Leicester Business Festival 2017 event at De Montfort University.

Speaking at Leicester Castle Business School, the former Tigers wing enjoyed 14 years at Welford Road, famously scoring the match-winning try in the 2001 Heineken Cup Final in Paris.

Since retiring from playing at the age of 30, Lloyd has gone on to grow his own business, Legends Rugby, as well as being a director of social enterprise Switch the Play.

He spoke at an event organised by DMU which focused on apprenticeship funding – showing what government money is available, how to apply for it and how use it to develop and grow skills.

He said: “I knew after retiring that I wanted to work in business. My first step was to work in the box office, taking calls from disgruntled fans when we’d not played well.

“Playing at Welford Road, I had been used to instant feedback. If I dropped the ball or made a mistake, I knew about it, from the players, the crowd. They let me know. And so feedback in business is important. If you want to lead, you have to listen.”

Lloyd identified his three key concepts for success in business as people, leadership and teamwork.

The event also heard from Alison Cox, head of apprenticeships at the Chartered Management Institute, on developments in apprenticeships.

This was among a number of events held by DMU as part of this year’s Leicester Business Festival, which runs at venues across the city until Friday.