Leicester Tigers welcome international manufacturer and supplier of furniture fittings and architectural hardware Häfele to the Tigers Family.
The partnership was formally launched at Tigers Aviva Premiership fixture against Northampton Saints to a sell-out crowd at Welford Road.
As an official partner of Leicester Tigers, Welford Road’s control tower ‘The Cube’, which sits in the north-east corner of the stadium between the Holland & Barrett and Mattioli Woods Stands, has been branded by Häfele.
Häfele will also be supporting the league-winning Leicester Tigers Wheelchair Rugby team from next season as the club continues to drive the growth of the sport.
Häfele have customers in more than 150 countries and supplying hinges, drawer systems, handles, architectural hardware, door hardware and electronic locking systems to name a few.
The company’s head office is based in Warwickshire and was founded in 1923 in Germany. Häfele UK was launched in 1973 and today there is no continent without a Häfele subsidiary or sales office.
Becci Pell, marketing communications manager at Häfele, said: “Leicester Tigers fits really well with the values of the company. We are a Midlands-based company with an international customer-base and Tigers are the biggest name in world rugby, so we’re hugely excited to begin working together.
“We’re also committed to supporting the club’s wheelchair rugby team. Häfele specialise in architectural hardware and engineering solutions, so we hope our expertise can support the team to achieving even more success on the court.”
Leicester Tigers commercial director Andrea Pinchen added: “Our partners play a key role each season so it’s fantastic to see our work with local businesses and the community coming together to support the club’s successes at every level.
Leicester Tigers plan to present Häfele as the official partner of the Leicester Tigers Wheelchair Rugby team at Welford Road at the start of the new 2018/19 season in September 2018.