The three-year sponsorship deal will see Goldsmiths become an official sponsor, as well as the official timekeeper, of the Leicester Tigers. The East Stand at the club’s Welford Road home ground will also become ‘The Goldsmiths Stand’ with exclusive rights for the branding of Goldsmiths.
In addition, Goldsmiths will sponsor the ‘Player of The Month’ and have regular advertisements in the matchday programmes and tickets. Furthermore, showcase events will be held in conjunction with Leicester Tigers, as well as special player appearances.
Commenting on the new partnership, Justin Stead, Aurum Holdings CEO, said: “This is a very exciting partnership for Goldsmiths, and we are delighted to become part of such a strong and successful rugby club, and indeed our local club.
“This partnership will continue to strengthen the exposure of the Goldsmiths brand and particularly raise awareness on a national level, but just as much, support the local community.
“We share a common set of values within both our organisations and we are proud to support such a leading and winning organisation as the Tigers – England’s most successful rugby club.”
Peter Tom CBE, chairman of Leicester Tigers, said: “We are proud to have secured Aurum’s support for the club. This will be a strong partnership between two powerful national brands with deep local roots in Leicestershire.
“Both the Tigers and Goldsmiths have a broad national appeal and we share many of the same core values, which makes us natural partners. We look forward to a long and successful relationship.”