Leicester Tigers have welcomed Molson Coors Beverage Company as a club partner for the 2021/22 season.
The deal will see the UK’s bestselling lager Carling and the recently-launched European-style lager Madri Excepcional served at bars throughout Mattioli Woods Welford Road stadium during all Premiership fixtures.
Molson Coors has a brewing tradition stretching back more than 200 years. It includes iconic beer brands such as Carling, Coors and Doom Bar in its portfolio, which has over the years spread beyond the beer aisle to include ciders, ready-to-drink cocktails and hard seltzers.
Mark Davies, head of business development at Leicester Tigers, said: “We’re delighted to welcome Molson Coors into the club to work with their Carling and Madri Excepcional brands.
“Carling is a popular lager within sports stadia up and down the country while we are particular excited in stocking Madri Excepcional throughout the bars in the Tigers stadium moving forward, and we’re confident it will prove a popular addition to the line-up on our bars.”
Phil Langley, national account manager for regional brewers at Molson Coors, said: “We have partnerships with some of the most prestigious sports clubs across the UK and Leicester Tigers undoubtedly falls into that category. We’re looking forward to kicking off this new partnership and supporting the club.”
Find out more about Molson Coors by visiting https://www.molsoncoors.com/