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Lewis featured in Sky Sports promo

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Sky Sports and Premier Rugby will launch the 2008/09 Guinness Premiership season with an on-air promo campaign entitled “The Big Scrum”.

The promo features Guinness Premiership stars including Lewis Moody of Leicester Tigers, Newcastle prop Carl Hayman and Steve Borthwick of Saracens, along with a cast of 200 extras.

The players face-off, linking together one by one to form a scrum preparing to engage. The scrum that begins on the pitch grows as the players are joined by fans including Elvis Presley, lollypop ladies and air hostesses, all swamping the field to ‘Be Part of It’.

There is a cameo appearance by British & Irish Lions legend Scott Quinnell, while the extras include members of Blackheath RFC and children from Grasshoppers RFC.

The promotional trailers will be on-air from Wednesday, August 27 and are scheduled to run across all Sky Sports channels until the Guinness Premiership season kicks-off with live coverage of two games on Sunday, September 7.
Sky Sports have screened more 1,400 hours of rugby in the last year. The Guinness Premiership is offered to Sky+ HD viewers in high definition.