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LV= Cup launched with #RugbyFamily selfies

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The start of the 2014/2015 LV= Cup season launched on social media today with players from the competing clubs tweeting team selfies to kick-off the new campaign.

To mark the new Anglo-Welsh cup campaign, players from the 16 clubs showed off their rugby family by taking selfies surrounded by their team mates to share their excitement ahead of the weekend’s kick-off.
Neil Briggs, Louis Deacon and George Catchpole posed for a selfie on the @LeicesterTigers account ahead of the club’s opening game of the Anglo-Welsh competition against London Irish at Madjeski Stadium this Saturday (3pm).
Now LV=, the tournament’s title sponsors, are running a competition asking fans to create their own #rugbyfamily selfies from the first and second rounds of the LV= Cup.
The competition is open to those who submit their picture using the hash tag #rugbyfamily to @LVRugby. The prize on offer is four tickets to a game of their choice during the LV= Cup season including the Final in March 2015.
Acknowledged as a breeding ground for the next generation of international stars, the LV= Cup will enter its sixth season this weekend.
The LV= Breakthrough Player Award celebrates and recognises those young players who have stood out in the tournament. Using  Opta match statistics, two players from each round along with two players with outstanding overall competition statistics will form a shortlist, which will be submitted to a fan vote on www.lv.com/rugby after Round 4 (06/07/08 February).
The winner will be announced prior to the LV= Cup Final and LV= will donate £1,000 to a grassroots rugby initiative of their choice.
Claire Jeromson, LV= head of sponsorship, said: “We are very proud to be part of the rugby family and this year we wanted to mark the start of the season by celebrating those who make the LV= Cup so exciting to watch, the players themselves.
“The tournament has grown from strength to strength and the calibre of talent on show is indicative of how the LV= Cup provides a valuable platform for developing rugby’s next generation of players."
Lewis Moody, Tigers legend and now LV= ambassador, said: “The LV= Cup offers a fantastic platform for the next generation of rugby talent to flourish and we’ve seen through the likes of Jonny May and Jack Nowell who have gone onto international honours just how much it has helped in contributing to their game.
“I am in no doubt that the 2014/15 LV= Cup will offer another season of thrilling and fast paced rugby that we’ve been accustomed to. I for one will be watching closely for the upcoming talent on show.”
The LV= Cup Round 1 starts this weekend. For more information visit lv.com/rugby or follow @LVRugby