Leicester-based music licensing company, PPL PRS Limited, have partnered with Leicester Tigers to become the Official Music Partner of the reigning Gallagher Premiership Rugby champions.
The partnership further cements the strong link between music and sport, and will help to create a more musical matchday experience for fans, complementing the Leicester Tigers' campaign ‘Turn up the Noise’.
PPL PRS, who issue TheMusicLicence to businesses who play music to their customers and employees, will be the headline partner of entertainment, enabling emerging local talent to be showcased at Mattioli Woods Welford Road stadium.
Additionally, fans will be able to get interactive on matchdays by creating playlists which will be shared on social media and on the stadium screens. Tigers fans will also be able to find out what music their favourite players listen to pre and post-match.
Leicester Tigers - the most successful rugby club in Premiership history - were keen to work with the team behind TheMusicLicence to show their support for the talented artists who create the music that fans and players all listen to, as the fees paid by businesses for TheMusicLicence is returned, after operating costs, to music creators as royalties by its parent organisations PPL and PRS for Music.
Mark Davies, Head of Business Development at Leicester Tigers commented: “We are delighted to officially partner with PPL PRS.
"Not only do they play a pivotal role within the music industry, they are also a big contributor to the Leicester community whether it is employing local talent, promoting local music talent and supporting the wider community, all of whom we look forward to building in to the matchday experience here at Mattioli Woods Welford Road this coming season.”
Managing Director at PPL PRS, Andrea Gray, said of the partnership: “We are delighted to announce that we are now the Official Music Partner of the Leicester Tigers.
"This is an excellent opportunity for two of Leicester’s major employers to work together to not only create an even better matchday experience for fans, but to also support local music artists and continue to build on the strong business community we have here in the city. We are looking forward to ‘turning up the noise’ with everyone at the Tigers family.”
