Aviva Premiership Rugby kicks off 2015 on a high this weekend, backed by a significant rise in attendances and record TV audiences.Attendances are 1.9% up year on year and the good news continued with confirmation that the Aviva Premiership Rugby highlights show drew the biggest TV audience in Round 10 since the programme was launched on the ITV network seven years ago.   Aviva Premiership statistics 2014/15 Attendances up 1.9% 11 matches sold out 138,885 fans last weekend Record viewing figures for ITV highlights programme in Round 10 10 million YouTube views   Already this season 11 Aviva Premiership Rugby matches have sold out, compared with eight at the same stage in the last campaign. The picture is just as good in the digital world with Premiership Rugby's YouTube channel recording its 10 millionth view this week. "After the success of last season it is remarkable that audiences continue to rise both on match day and on TV," said Premiership Rugby commercial director Dominic Hayes. "It is a testament to the compelling nature of the Aviva Premiership and as we head into Rugby World Cup year we are delighted that the game continues to grow significantly at club level."