Premiership Rugby has announced a new partnership with the Movember Foundation designed to improve the physical and mental health of rugby fans across the country.The new relationship sees the men's health foundation become an official charity partner of Premiership Rugby.
Combining the charity's appeal and health expertise with the power of the Aviva Premiership clubs, the organisations will work with fans to motivate men to take action to improve their health. Movember's commitment to fans' health will become year round.
At the heart of the partnership will be the new MOVE like a Pro initiative which will:
Offer fans the opportunity to take part in a 12-week programme at their local Premiership Rugby club.
Increase health and wellbeing at hour-long sessions using clubs' training staff and facilities to exercise and receive expert guidance
Give men a long-term framework to improve their physical and mental wellbeing.
Create an online portal that will be open to all fans and their families, extending the programme's reach.
The MOVE like a Pro programme will be part of Premiership Rugby's award-winning BreakThru community campaign and it is at the heart of the Movember Foundation's strategy to change the face of men's health.
The Movember Foundation is the largest global charity dedicated to men's health, raising awareness and critical funds to deliver breakthrough research and support services to help men live healthier and longer lives. The charity is best known for challenging men to grow moustaches during Movember and start conversations about men's health and fundraise for men's health.
"We are delighted to confirm this new partnership with Movember,” said Premiership Rugby's chief executive, Mark McCafferty.
"Premiership Rugby and its 12 clubs have always stood for much more than just the rugby. We put great importance on our role in the local communities and know how much of a positive influence we can potentially bring. This partnership with the Movember Foundation will allow us to help have an important impact on growing the awareness of men's health.”
Sarah Coghlan, Movember Foundation said: "We are excited to be beginning this new partnership to help make a real difference to the lives of Premiership Rugby fans and their families. Being active is one of the best things you can do for your health and MOVE like a Pro is all about introducing fun, new ways to do something good for yourself and help men live happier, healthier and longer lives.'
Delivery of the club based The MOVE like a Pro partnership will be piloted across four clubs and scaled up nationally from September 2016. Registration for the programme will begin in October to coincide with the Rugby World Cup and the start of the new Aviva Premiership season, with the first sessions starting in January. The online portal will be launched this season and offer fans all over the country the opportunity to accept the MOVE like a Pro health and wellbeing challenge.
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Premiership partnership with Movember Foundation
7 September 2015 11:43 AM
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Premiership partnership with Movember Foundation
7 September 2015 10:43 AM
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