Guinness, which has a rich heritage in English domestic rugby, will continue as the Official Beer and Official Responsible Drinking Partner of Premiership Rugby as the sport enters an exciting new phase, with significant rises in Premiership Rugby matchday attendances and television audiences.
Dominic Hayes, Premiership Rugby commercial director, said: "Premiership Rugby is in great shape with increasing numbers of people watching Aviva Premiership Rugby at games throughout the season and on television.
“We are delighted to continue the partnership with Guinness, a brand that shares our passion and vision for club rugby, and with the 2013/14 season set for an exciting climax we'll be working closely to continue delivering great experiences for fans.”
Rory Sheridan, head of sponsorship, Diageo Western Europe, added: "We're extremely proud of our longstanding association with English domestic rugby and our continuation with Premiership Rugby during an exciting period of growth for the sport.
“We're looking forward to continuing our work with Premiership Rugby and helping fans celebrate days out at the rugby with a great pint of Guinness.”