Global technology company Ricoh today launches a new series in its successful The Business of Rugby campaign, delivered in partnership with Premiership Rugby.

This year The Business of Rugby will focus on what it takes for Premiership Rugby clubs to generate lasting success on and off the pitch, with exclusive behind-the-scenes access to the 12 clubs.

A new report and video series made up of four chapters focusing on the four factors that Ricoh believe are essential to developing a winning strategy – people, process, technology and place – will be released throughout the Gallagher Premiership season. The aim is for each chapter to provide fascinating insights and access to the clubs.

The first chapter focusing on ‘People’ launches today at www.rugby.ricoh.co.uk.

Featuring interviews with a number of directors of rugby, players and club staff, it explores the importance of creating a strong culture and how this can generate on-going success. This chapter also examines how the most decorated Premiership Rugby clubs have achieved success over the years through the longevity of their leaders and their continued investment in young talent through academies.

Visit www.rugby.ricoh.co.uk to view the first chapter of The Business of Rugby and to watch the video on the importance of culture for success.

To keep up to date on the latest campaign news, follow Ricoh Rugby on @imaginechangeuk.