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Club News

Tigers and SAMURAI extend partnership

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Leicester Tigers are pleased to announce the extension of our long-standing partnership with SAMURAI.

SAMURAI became the club’s Official Sportswear Partner in July 2020 and, since then, the partnership has seen considerable growth and success for both the brand and club.

The multi-year extension paves the way for future progress; strengthening our lasting relationship and bringing forth a new era of premium training and leisurewear for players and supporters. 

For more than 25 years, SAMURAI have crafted unique designs, developed premium products and fabrics that have made them a leading global rugby brand.

SAMURAI offers products that deliver the very best in fabric functionality and performance properties - creating contemporary high performance apparel and athleisure to celebrate the individuals, teams and communities who share their values.

Speaking about the partnership extension, Leicester Tigers Chief Marketing and Operating Officer Chris Rose said: “When Tigers brought the retail operation back in house three years ago it was imperative that we found the right partner who was able to provide us great service, great quality and the flexibility to run a number of ranges both in training wear and leisurewear.”

“SAMURAI have delivered on all of this helping to make our retail operation a huge success, and over those three years, SAMURAI themselves have gone through a transformation into an exciting athletic leisurewear brand who are able to provide even more exciting designs and technical fabrics and we’re pleased to sign up to another multi-year deal with Stefano and his team. We’re sure we’re in the right hands.”

SAMURAI CEO Stefano Schivo added: “Extending our partnership with Leicester Tigers is a key milestone in our journey towards building SAMURAI into the most aspirational rugby inspired sportswear brand in the world – we couldn’t ask for a better partner and we look forward to the continuation of a successful and forward thinking relationship”.

Find out more about SAMURAI HERE.