‘A participation sport and a spectator sport’
It’s been just over 30 years since the inaugural women’s World Cup, organised by four female volunteers with full-time jobs from Richmond Rugby Club and a shared love of the sport. The event came to fruition without the backing of the Rugby Football Union or the International Rugby Board, as the tournaments founders were told that women’s rugby is a ‘participation sport not a spectator sport’.
Thankfully, times have changed. Our belief is that women's rugby is both and you are investing in a wholesale programme that furthers both of these areas.
We invested in our women’s game because it’s the right thing to do. We need your investment because we want this programme to grow the game.
On a participation level, this year we have worked with 7,761 women and girls to engage them with rugby. That equates to over 11,000 hours of delivery solely dedicated to local women and girls.
Whether that be going into schools and providing programmes, running the first ever Girls-only Residential Camp, a first ever Girls-only Masterclass, supporting University varsity or working with project rugby, we are actively growing the game in the Leicestershire area.
On the flip side, this is very much a spectator sport and a famously growing one.
In our sole year of operation, we have broken the record for largest crowd for a Championship fixture, men’s or women’s; we will be entering the Premier 15s with an average attendance that is set to rival the very top of their division, with almost 5’000 season ticket holders already locked-in and a commitment to a double-header fixture with potential sell-out 26’000 crowds.
We have built a team that has frequently engaged millions across the main channel and the burgeoning women’s channels. We are using our platform to increase visibility of the game and engagement with the product.
At the centre of these two lies the Leicester Tigers women. A team that is recruiting International talent such as Amy Cokayne and Meg Jones, one that, in true Leicester Tigers fashion, has already tasted success, a squad lead by former Red Roses and headed up by a prodigious young coach with a direct connection to the Tigers famous academy that has been the bedrock of this club for so long.
In any way that you can, whether it be through investing directly into the women's programme through buying a Season Ticket, volunteering your time or through aiding both our long-term strategy and your business through becoming a partner of the club, your support is vital.
Your investment will help us transition to the next level.
Help us to secure our place in the game.