Leicester Tigers has launched a new commercial Associate Partner offering for businesses ahead of the start of the new 2020/21 season in November.
In a move that will update the club’s current partnership opportunities, the Associate Partnership package offers an entry-level and flexible solution for businesses to support the club and mix-and-match their business goals.
On top of a standard branding, advertising and activations package, Associates will be able to select from a number of additional options to help support their requirements.
This includes digital support, stadium and programme advertisement or benefiting from appearances from members of the Leicester Tigers squad to support company events or campaigns.
This flexible, mix-and-match approach will allow businesses to sample some of the rights experienced by the club’s main and official partners.
Leicester Tigers head of business development, Mark Davies, said: “The Associate Partnership is a natural addition to our partnership roster. As a club, we are proud to work closely with our partners in harnessing the power of sport help support businesses.
“There has never been so much competition for people’s attention than in the modern advertising marketplace and creating partnership campaigns that focus on key goals and actions reap the best results.
“The programme is born out of delivering the most impactful return on investment for partners alongside their customer’s needs.
“Whether businesses would like visibility pitchside at Welford Road stadium, interaction with our fanbase or to be a part of our digital campaigns, this new opportunity helps us work even closer with partners.”
Associate Partners will receive as standard:
- 1 x Perimeter Advertising Board
- Associate Partner logo for company use
- Brand logo on Tigers website
- Logo in Tigers matchday magazine
- Brand coverage on Tigers LinkedIn page
- 1 x membership of Tigers Business Club
- Exclusive invitation to Associate event
They will then have the option to select one of the following:
- Digital Activation
- Matchday Activation
- Player-led activation