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Tigers welcome Dragon Signs as associate partner

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Following the launch of the club’s Associate Partner programme back in October, Leicester Tigers can announce that Cardiff-based Dragon Signs will be joining the Tigers family for the 2020/21 season. 

An Associate Partner package offers an entry-level and flexible solution for businesses to support the club and mix-and-match their business goals.

Dragon Signs manufacturer and install internal and external signage for businesses and communities from all sectors including the sports, retail, automotive, public sector and construction industries. 

The company have a strong history of promoting sport having announced partnerships with the Football Association of Wales, Warwickshire County Cricket and Tennis Wales in the past 15 months. 

The outbreak of the Covid-19 pandemic has also seen the company design and manufacture and install a range of Covid-secure products for businesses including full-face visors, polycarbonate sneeze screens, floor stickers and office desk divides. 

Dragon Signs support as an Associate Partner will see them benefit from branding opportunities across the club, as well as the opportunity to take advantage of either a Digital, Matchday or Player-led activation.

Mark Davies, head of business development at Leicester Tigers, said: “It is fantastic to receive the support of Dragon Signs during a time of uncertainty for many businesses. They have a wealth of experience within the sports industry and will now be able to reach a new audience in the Tigers Family. 

“It is exactly for this reason that we introduced the Associate Partner programme, to help support businesses to hit their goals while bringing value to the club and its fanbase.”

Nathan Black, Sales Director at Dragon Signs, comments: “This is the start of an exciting new partnership with an iconic club. We are looking forward to working closely with the Tigers to deliver their branding and signage requirements as well as work alongside the club's current partners."

To find out more about working with Tigers, contact the corporate sales team on 0116 217 1237 or email [email protected] 

The support of each of the club’s partners throughout the pandemic has been even more vital at a time when matchday and stadium revenues have been halted. 

The commitment of partners allows Tigers to resource not only the playing squad but also continue its important role in the community.