Leicester Tigers can announce Levy UK, the sport and hospitality sector of Compass Group UK and Ireland, as the new official caterers at Welford Road stadium.
The food and hospitality contract will see the company rejuvenate matchday and event catering services across the 25,849-capacity ground.
The move comes following supporter feedback, forum meetings and the club’s ongoing commitment to stadium developments for supporters.
Welford Road has more than 10 bars around the ground and 25 executive boxes in use on matchdays and non-matchdays, including the popular Final Whistle Bar, The Droglites Bar, The ABC and Crumbie Lounge as well as hospitality areas in The Clubhouse, Try Line Club, Honours and 1880 Suites.
In the past year, Tigers has introduced self-collection bars and kiosk collection points, and teamed up with a new ticketing partner to enhance the level of service for supporters and guests.
Plans include a focus around speed of service and introducing a contactless environment, retail concessions, refurbishments to bars as well as links with local brewers and products served on tap.
Andrea Pinchen, commercial director at Leicester Tigers said:
The club is dedicated to improving everything we do, and we know catering is a massive element of many supporters matchdays. Levy UK has demonstrated their capabilities over many years, and we’re pleased to have them on board.
“The team share our love and passion for sport, and we know how much the fan experience means to them and this was the key factor in our decision to enter this new and exciting partnership.”
Jon Davies, managing director at Levy UK, said: “This is another exciting opportunity for us to showcase our culinary talent and business excellence.
“Our vision will continue to develop a diverse food and beverage offering that will cater to ever-changing tastes and dietary requirements but never compromising on quality, accessibility or sustainability.”
Levy UK has a strong reputation within professional sport as partners of England Rugby’s Twickenham Stadium and Tigers neighbours Leicester City FC as well as at The O2 in London.