Leicester Tigers have been shortlisted for a European Sponsorship Association award for our partnership with Main Partner, Topps Tiles.
The prestigious award sees Tigers shortlisted in an exceptionally competitive field, one that saw a 55% increase in applications from the previous year.
The nominees for this year's Sports Sponsorship category include:
- Audi fuels Sky Sports’ innovation
- Aviva, Ireland Rugby
- Bank of Ireland Never Stop Competing
- From Sponsorship to Partnership: The Evolution of the Team Of Us, Vodafone
- IG x ECB – Net Gains
- O2 and the Red Roses
- Topps Tiles x Leicester Tigers
Tigers supporters have been at the heart of the partnership's success, taking part in the Topps Tiles Golden Tile, voting for the Try-Umph of the Month and, of course, purchasing tiles for their home.
Topps Tiles themselves have immersed themselves into the culture of the club, bought into the partnership vision and have played a vital role into getting the club to the position it is today.
Topps Tiles have shared the benefits of the partnership with their staff, with tickets available at both home and away fixtures, hosting their all-staff BBQ on the pitch at Mattioli Woods Welford Road to celebrate their 60th birthday and featuring international players as keynote speakers at their all-staff conference.
Asked about the partnership's nomination Leicester Tigers Chief Revenue Officer, Mark Davies, said "Being shortlisted for a European sponsorship award is not just a recognition of our achievements; it's a testament to the power of collaboration, innovation, and shared vision.
"This shortlist is a celebration of the dedication and passion that drive the teams at Leicester Tigers and Topps Tiles us to create meaningful partnerships within rugby. This showcases the hard work of the whole club and Topps Tiles that work together to deliver the successful partnership to a European Sponsorship Shortlisting standard!"
The UKs biggest tile specialist, Topps Tiles joined Leicester Tigers as Main Partner in July 2020 and the partnership has exceeded expectations to achieve year on year brand exposure and growth, while Topps have recently extended their Main Partner agreement with Leicester Tigers until 2025.
