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Toyo Tires to join Tigers as 2020/21 kit partners

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Leicester Tigers will welcome global tyre manufacturer Toyo Tires as an official club kit sponsor for the 2020/21 and 2021/22 season becoming the club’s official Tyre Partner.

Toyo Tires is one of the world’s biggest tyre manufacturers with a turnover of over £2.9 billion. The company, based in Hyogo, Japan, has more than 13,000 employees operating in more than 100 countries worldwide. Their reputation for excellent products and innovation has propelled the company to increase tyre sales for the last five years.

As part of the partnership with the club, the Toyo Tires logo will feature on the back of the home and change playing kit from Saturday January, 30 for our fixture against Sale Sharks in the 2020/21 season alongside other branding benefits at Mattioli Woods Welford Road such as pitch side advertising boards. 

Mark Davies, head of business development at Leicester Tigers, said: “We’re delighted to welcome Toyo Tires to the Rugby Club as our first Official Tyre Partner.

“Not only do they share the same values as the Club, given their Japanese heritage, it also highlights both the reach and prestige of the Tigers brand in those nations who recognise both the value and love of our beautiful game.

“As such we are really looking forward to working with them closely both here in the UK and in Japan moving forward and look forward to being able to showcase these activities to supporters in the near future.”

Sarah Curtis, Marketing Manager of Toyo Tyres (UK) Ltd said, “Toyo Tires are excited to be joining the Leicester Tigers as their Official Tyre Partner. Our company philosophy of challenging ourselves to exceed expectations fits perfectly with the values of Leicester Tigers in Premiership Rugby. Having Toyo Tires associated with such a high performing sport brand, will provide visibility to a wider audience who reflect our passion for challenge and success.”

Find out more about Toyo Tires by visiting www.toyo.co.uk 

The support of each of the club’s partners throughout the pandemic has been even more vital at a time when matchday and stadium revenues have been halted.

The commitment of partners allows Tigers to resource not only the playing squad but also continue its important role in the community.